[JPL] New music and audience surveys
Bill Anschell
billanschell at mindspring.com
Sat Jul 28 15:48:18 EDT 2007
I'd like to add one other point on the subject of programming new
music versus old, and the related question of using audience surveys
to shape a station's direction.
Isn't a public radio station - in order to get the various "perks" of
nonprofit status (e.g., not paying taxes, having listener
contributions and other donations qualify as tax-deductible, etc.) -
required to define itself in large part as serving an educational
function? That is my understanding; correct me if I'm wrong.
Polling potential audiences to see what they'd like played is the
exact opposite of educating them; instead it's following their tastes
to pursue the largest possible numbers. Kind of like a commercial
station, but with the nonprofit advantages. No surprise that people
would like to hear music that's already familiar to them, but how is
this consistent with a public radio station's charter?
I'm just asking...
--Bill Anschell
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