[JPL] Broadcast Architecture press release on "their newest innovation"

[davispro at nyc.rr.com]

Anybody need a case of snake oil?  I know a guy that can hook you up, but it won't be cheap!

Russ Davis
XM/VOA


---- Ed Trefzger <ed.trefzger at jazzweek.com> wrote: 
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> 
> Below is a press release sent out on Thursday by BA. I'm interested as 
> to what you folks think of this:
> 
> 
> HEADLINE: Broadcast Architecture and Rate The Music roll out online 
> research for testing new smooth jazz music.
> 
> Broadcast Architecture® announces today the launch of their newest 
> innovation in music research for the Smooth Jazz radio format, APMM™, 
> the Active Personal Mix-Master™ online music test. In conjunction with 
> Rate The Music® / Mediabase®, BA rolls out the first ever weekly 
> tracking on new smooth jazz music.
> 
> BA President Allen Kepler states; “Smooth Jazz, one of the few adult 
> radio formats to play a significant percentage of new music, has really 
> been flying blind when it comes to the new songs we play for the entire 
> 20+ year history of the format. Typically, we do not see solid feedback 
> from listeners until we come through the market to conduct semi-annual 
> music tests. Our new partnership will combine local feedback with a 
> national panel of active smooth jazz fans, giving us a perspective on 
> new songs directly derived from active listeners.”
> 
> Kepler continues: “The active fans of smooth jazz radio are really the 
> trend setters for the format and thus who we want to hear from in regard 
> to new music. Other formats utilize expensive ‘callout’ research, which 
> includes active panels of listeners that are recruited by local or 
> national firms. This system of research was developed by Rich Meyer and 
> Mediabase® several years ago and our enhancements to their scoring 
> scale, respondent selection and data interpretation will mold their 
> extremely well regarded product to perfectly fit the needs of our smooth 
> jazz partners.”
> 
> Meyer shared; “We have conducted parallel studies with Mediabase® / Rate 
> The Music® data and standard call-out feedback. Typically, we see little 
> difference except that our participants who ‘opt in’ tend to be more 
> connected with the music and sometimes more deeply opinionated when it 
> comes to brand new songs and/or songs that might be showing signs of 
> burn. The research leads the general market rather than simply following.”
> 
> The APMM™ is set up to replicate the standard scores depicted in BA’s 
> well-known ‘dial’ technology and methodology developed for auditorium 
> testing 20 years ago and includes enhancements recently released in BA’s 
> new online PMM™ - Personal Mix-Master™ online music testing.
> 
> The new APMM™ is available through a barter program developed by 
> Broadcast Architecture® and Mediabase®. The company is set to begin 
> waves of research in June of this year and several smooth jazz radio 
> stations are already on board.
> 
> Broadcast Architecture®, creator of the Smooth Jazz Network® is the 
> world’s leading smooth jazz research, consulting and syndication firm 
> working with smooth jazz radio stations in over 35 markets across North 
> America. Allen Kepler can be reached for comment and information at 
> 818.461.8016.
> 
> 
> --
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