[JPL] Broadcast Architecture press release on "their newestinnovation"

[Bradley M. Stone]

Aloha,

You're not "flying blind" if you have a good music director in whose
ear's you can trust.

The light is on.

Brad

Bradley M. Stone, Ph.D.
Professor and Chair
Department of Chemistry
Chair, University Council of Chairs and Directors
San Jose State University
San Jose, CA  95192-0101
bstone at science.sjsu.edu
(408) 924-5000 - office
(408) 924-4945 - fax
(650) 604-5495 - NASA Ames Research Center


> 
> Below is a press release sent out on Thursday by BA. I'm interested as

> to what you folks think of this:
> 
> 
> HEADLINE: Broadcast Architecture and Rate The Music roll out online 
> research for testing new smooth jazz music.
> 
> Broadcast Architecture(r) announces today the launch of their newest 
> innovation in music research for the Smooth Jazz radio format,
APMM(tm), 
> the Active Personal Mix-Master(tm) online music test. In conjunction
with 
> Rate The Music(r) / Mediabase(r), BA rolls out the first ever weekly 
> tracking on new smooth jazz music.
> 
> BA President Allen Kepler states; "Smooth Jazz, one of the few adult 
> radio formats to play a significant percentage of new music, has
really 
> been flying blind when it comes to the new songs we play for the
entire 
> 20+ year history of the format. Typically, we do not see solid
feedback 
> from listeners until we come through the market to conduct semi-annual

> music tests. Our new partnership will combine local feedback with a 
> national panel of active smooth jazz fans, giving us a perspective on 
> new songs directly derived from active listeners."