[JPL] Broadcast Architecture press release on "their newestinnovation"

[TomtheJazzman]

I really question the comment by BA saying they were "playing a 
significant amount of new music" in their press release.  Not playing 
new music I believe contributed to the downfall of their format.  ALOHA  Tom

Bradley M. Stone wrote:
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>
>
> Aloha,
>
> You're not "flying blind" if you have a good music director in whose
> ear's you can trust.
>
> The light is on.
>
> Brad
>
> Bradley M. Stone, Ph.D.
> Professor and Chair
> Department of Chemistry
> Chair, University Council of Chairs and Directors
> San Jose State University
> San Jose, CA  95192-0101
> bstone at science.sjsu.edu
> (408) 924-5000 - office
> (408) 924-4945 - fax
> (650) 604-5495 - NASA Ames Research Center
>
>
>   
>> Below is a press release sent out on Thursday by BA. I'm interested as
>>     
>
>   
>> to what you folks think of this:
>>
>>
>> HEADLINE: Broadcast Architecture and Rate The Music roll out online 
>> research for testing new smooth jazz music.
>>
>> Broadcast Architecture(r) announces today the launch of their newest 
>> innovation in music research for the Smooth Jazz radio format,
>>     
> APMM(tm), 
>   
>> the Active Personal Mix-Master(tm) online music test. In conjunction
>>     
> with 
>   
>> Rate The Music(r) / Mediabase(r), BA rolls out the first ever weekly 
>> tracking on new smooth jazz music.
>>
>> BA President Allen Kepler states; "Smooth Jazz, one of the few adult 
>> radio formats to play a significant percentage of new music, has
>>     
> really 
>   
>> been flying blind when it comes to the new songs we play for the
>>     
> entire 
>   
>> 20+ year history of the format. Typically, we do not see solid
>>     
> feedback 
>   
>> from listeners until we come through the market to conduct semi-annual
>>     
>
>   
>> music tests. Our new partnership will combine local feedback with a 
>> national panel of active smooth jazz fans, giving us a perspective on 
>> new songs directly derived from active listeners."
>>     
>
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