[JPL] Broadcast Architecture press release on "their newestinnovation"

[Jae Sinnett]

Well...how do you really know if they are playing new music...unless they tell you? It all sounds the same. Same tempos...feel...level of improvisation...which is minimal...mix...mood...etc. The new material sounds like the old. What is needed for them in my view is to have more "variation." Same in jazz radio. If the new sounds like what you've been playing...that only goes so far. Variation keeps the listeners interested. Repetition only appeals to a portion of the potential audience willing to listen to you. The only time repetition is good in the bigger picture is when you are repetitively good.  
 
Jae Sinnett 

--- On Sat, 5/31/08, TomtheJazzman <tomthejazzman at embarqmail.com> wrote:

From: TomtheJazzman <tomthejazzman at embarqmail.com>
Subject: Re: [JPL] Broadcast Architecture press release on "their newestinnovation"
To: jazzproglist at jazzweek.com
Date: Saturday, May 31, 2008, 11:44 AM

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++++++++++++++++++++++++++++++

I really question the comment by BA saying they were "playing a 
significant amount of new music" in their press release.  Not playing 
new music I believe contributed to the downfall of their format.  ALOHA  Tom

Bradley M. Stone wrote:
> This week's sponsor: JazzWeek Summit 2008
>
> Summit registration available online through June 16. Details and summit
schedule are at http://summit.jazzweek.com/
>
> Breakfast sponsorships and gift bag placements available. Please email
ed.trefzger at jazzweek.com for details.
>
> ++++++++++++++++++++++++++++++
>
>
>
> Aloha,
>
> You're not "flying blind" if you have a good music director
in whose
> ear's you can trust.
>
> The light is on.
>
> Brad
>
> Bradley M. Stone, Ph.D.
> Professor and Chair
> Department of Chemistry
> Chair, University Council of Chairs and Directors
> San Jose State University
> San Jose, CA  95192-0101
> bstone at science.sjsu.edu
> (408) 924-5000 - office
> (408) 924-4945 - fax
> (650) 604-5495 - NASA Ames Research Center
>
>
>   
>> Below is a press release sent out on Thursday by BA. I'm
interested as
>>     
>
>   
>> to what you folks think of this:
>>
>>
>> HEADLINE: Broadcast Architecture and Rate The Music roll out online 
>> research for testing new smooth jazz music.
>>
>> Broadcast Architecture(r) announces today the launch of their newest 
>> innovation in music research for the Smooth Jazz radio format,
>>     
> APMM(tm), 
>   
>> the Active Personal Mix-Master(tm) online music test. In conjunction
>>     
> with 
>   
>> Rate The Music(r) / Mediabase(r), BA rolls out the first ever weekly 
>> tracking on new smooth jazz music.
>>
>> BA President Allen Kepler states; "Smooth Jazz, one of the few
adult 
>> radio formats to play a significant percentage of new music, has
>>     
> really 
>   
>> been flying blind when it comes to the new songs we play for the
>>     
> entire 
>   
>> 20+ year history of the format. Typically, we do not see solid
>>     
> feedback 
>   
>> from listeners until we come through the market to conduct semi-annual
>>     
>
>   
>> music tests. Our new partnership will combine local feedback with a 
>> national panel of active smooth jazz fans, giving us a perspective on 
>> new songs directly derived from active listeners."
>>     
>
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