[JPL] Arbitron's "Portable People Meter"

[Arturo Gomez]

We are looking forward to receiving our first book by Arbitron's "Portable
People Meter". Like most radio outlets across the nation our over the air
audience is stable or slight diminished, the shrinking audience syndrome.
However, our web streaming numbers are way up, local, regional, national and
international as our TSL for streaming, our broadcast TSL  is holding
steadyi f not slightly increased despite slightly less audience numbers.

 

Some other markets around the country already have had results in test
markets, now Arbitron is going nationwide with its new measuring tool. Any
feedback?  Is this a good thing? Is it detrimental? Will it have any affect
on jazz and or public radio. I look forward to hearing responses by the
distinguished members of our forum who always keep up to date with the
latest developments and trends.

 

Arturo Gómez